We obsess over marketing funnels
We all go through 3 phases on our way to buying something. It starts with awareness, as a brand and its products enter your world in a relevant and interesting way. Next you move to the consideration phase. You’re in shopping mode. You become interested in details like product variations, features, prices etc. Once you’ve made up your mind, you’re ready to buy. Then a special offer or limited option may be the nudge you needed. We use this insight to create just the right messaging that speaks perfectly to where your customers are at.
Get obsessed with marketing funnels
We all go through 3 phases on our way to buying something. It starts with awareness, as a brand and its products enter your world in a relevant and interesting way. Next you move to the consideration phase. You’re in shopping mode. You become interested in details like product variations, features, prices etc. Once you’ve made up your mind, you’re ready to buy. Then a special offer or limited option may be the nudge you needed. We use this insight to create just the right messaging that speaks perfectly to where your customers are at.
We tune into your customer’s lives
We like to think about how your customers may spend their day. Then make sure you are there for them in a way that suits the moment. A quick instagram story is perfect while they wait for their morning matcha latte. Perhaps we serve a video with a little more information on facebook when they take a mid-day break at work. When they visit your webstore, we’ll record their interests and follow up with tailored content to suit. All this time they are on a journey, walking a path from one carefully placed message to another on their way to your checkout.
We like to think about how your customers may spend their day. Then make sure you are there for them in a way that suits the moment. A quick instagram story is perfect while they wait for their morning matcha latte. Perhaps we serve a video with a little more information on facebook when they take a mid-day break at work. When they visit your webstore, we’ll record their interests and follow up with tailored content to suit. All this time they are on a journey, walking a path from one carefully placed message to another on their way to your checkout.
Tune into your customer’s lives
Create & Refine Audiences
The concept of audiences is core to digital marketing. You generally start by speaking to a wide group of people and convert a percentage into customers. We work to discover super relevant audiences as soon as possible, so you waste less media budget speaking to irrelevant people. Then we refine those audiences constantly based on who engages with your marketing and actually converts. So while our primary objective is to increase your sales, a secondary outcome is the creation of refined digital audience assets.
Discover Messaging & Triggers
We study your product, your competitors, your existing customers and the market with a mission to discover what drives people to purchase your goods. This usualy results in the identification of customer sets, each defined by different needs, and allows us to develop messaging and triggers that speak to these different states of mind. This messaging goes on to inform the creation of powerful advertising and content marketing.
Ad & Content Creation
Fuelled with a whole lot of insight about your customers, along with the skills to write great copy and design beautiful content, we go on to take advantage of all the innovative media opportunities on social and digital media. After all, what good is anything if we can’t stop your customer scrolling long enough to notice how valuable you could be in their lives.
Optimise your store
You spend all this effort getting people to your web shop only to have them bounce right out again. We fix this by getting really interested in your customers behaviour. Where do we lose their attention, what’s confusing them, how could we make their lives easier. We don’t pretend we know the answers, instead we run experiments to test ideas until we find what works. This results in increased conversions, and a better return on ad spend. Which is why you’ll love us.
Put the data to good use
What good is all this information if we can’t understand it, or worst, can’t put it to good use. We pour over dashboards 24/7, constantly optimising where and how we speak to you customers, making sure we get the most out of your precious media spend.
