It’s a great sign when you start thinking about investing in your marketing. It usually implies you’ve got your head above water, perhaps you’ve even established a sense of security for the first time since you started. Your business has probably grown beyond you doing everything and now you’re considering hiring someone to do your marketing. We’d like to advise you against it, and propose an alternative approach.
Don’t pay your school fees
There’s a great phrase in business, when you’ve gone through a difficult patch, probably lost a bunch of money but come out the other side having learnt a lot. It’s called ‘paying your school fees’. The equivalent in marketing terms would be hiring a marketing team to figure out your marketing systems. Unless you can afford super experienced people, you’ll pay for a lengthy process of learning before you see any returns. We offer an alternative.
We take all the risk
You don’t pay anything. We bring a highly experienced team who rapidly generates profits, optimises all your platforms, and develops a refined marketing system designed to scale your business. Then you could hire a team to run that system. Or just leave us to continually make it better.
Invest in media instead
Now that you don’t need to hire anyone, you can invest in media and tactical marketing activities instead. We’ll show you how to spend super carefully, based on a system of optimising and scaling incrementally, in a controlled environment informed by data and ruthlessly focus on positive returns. Alternatively, we invest the media budget and take a higher share of profits. After all, we’d never risk your money if we wouldn’t risk our own.
Hire when you can hire star players
The nature of growth marketing is to look at marketing as a profit engine. You never spend unless that spend can be attributed to a return. And then you optimise the system to improve that return. It’s this process that allows you to confidently scale your media investment, and scale your business as a result. At which point you will be able to justify senior marketing hires to take over from us. Or let us hire for you.
Jump on the form here and get in touch, we offer a free strategy session and love new challenges.
